The pricing for promotions varies by agency and influencer however, authenticity is key. Their values and interests must be in line with your brand and the product/service you want to advertise. When choosing an influencer, it is important to go with someone authentic. Influencers typically have a large network of followers, so any ad posted on their timeline can reach millions of consumers. Both formats are very effective however, they are more expensive than banner ads because they are more engaging and interactive.Īdvertisers collaborate with social media influencers to post ads on their official accounts. If a user shares a moment ad with another user, WeChat automatically places the ad on the Moments of users with similar interests. Unlike banner ads which can disrupt the content of a page, moment ads blend in with the page to appear just like regular user-generated posts.
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Moments ads come in many formats, including photos, texts, short videos (both embedded and full screen), and 360 panoramas. The former resembles the newsfeed on Facebook and the latter compares to a banner ad. WeChat launched new ad formats called Moments ads and News Feed ads in 2016. How many people downloaded the app? How many purchased the product or claimed a coupon? Banner ads are somewhat pricey.īut beyond that, marketers love them because they can convert prospects who follow the banner ads into paying customers. Advertisers use this type of ad to measure the effectiveness of advertising. The banners are great to drive consumer action, for example, to purchase a product, download an app or claim a coupon. Clicking on banner ads will direct you to another page which will provide more information about the brand or product. Banner ads usually contain a logo, the account name, and a headline. This type of ad is placed at the bottom of articles and messages published by an official WeChat account.
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